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Keywords: Perceived attractiveness
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Journal Articles
From attraction to monetization: How do knowledge influencers trigger users’ willingness to subscribe to knowledge products?
Available to Purchase
Journal:
Internet Research
Internet Research (2025) 35 (6): 2218–2255.
Published: 15 November 2024
... are the antecedents that promote perceived attractiveness of knowledge influencers? and (2) How does perceived attractiveness of knowledge influencers affect users’ willingness to subscribe to knowledge products? Design/methodology/approach Guided by self-branding theory, which suggests that individuals...
