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Keywords: Perceived community-brand similarity
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Journal Articles
Electronic word of mouth in the Taiwanese social networking community: participation factors
Available to Purchase
Journal:
Internet Research
Internet Research (2017) 27 (5): 1058–1084.
Published: 02 October 2017
...Jaime Ortiz; Wen-Hai Chih; Hsiu-Chen Teng Purpose The purpose of this paper is to explore the relationships among cognitive-based trust, affect-based trust, sense of belonging, self-image congruity, perceived community-brand similarity, and information intention by applying the uses...
