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Keywords: Perceived empathy
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Journal Articles
Journal:
Internet Research
Internet Research (2020) 30 (2): 463–485.
Published: 25 October 2019
... an efficient way to reduce information asymmetry, as a potential signal of product quality. The moderating effects of perceived empathy and cognitive effort are also explored on the basis of signaling theory. Design/methodology/approach A laboratory experiment with 120 subjects was used to empirically test...
