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Keywords: Perceived entertainment
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Journal Articles
Journal:
Internet Research
Internet Research (2023) 33 (4): 1633–1663.
Published: 29 December 2022
..., perceived entertainment, trust and perceived usefulness on consumers’ attitudes toward influencer ads and their urge to buy impulsively. Design/methodology/approach A questionnaire containing seven constructs was developed and distributed to participants using a convenient sample and snowball sampling...
