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Keywords: Perceived information quality
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Journal Articles
Journal:
Internet Research
Internet Research (2017) 27 (3): 478–494.
Published: 05 June 2017
... that the cognitive fit may occur when individuals use a five-star rating system to help them make a purchasing decision and when they use a binary-visual rating system while browsing. This fit might increase perceived information quality while decrease cognitive decision efforts, and in turn raise intention to adopt...
