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Keywords: Perceived online privacy
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Journal Articles
Female online shoppers: Examining the mediating roles of e-satisfaction and e-trust on e-loyalty development
Available to Purchase
Journal:
Internet Research
Internet Research (2015) 25 (4): 542–561.
Published: 03 August 2015
... online clothing store shopping experience in Taiwan were obtained and structural equation modeling was performed to analyze the measurement and structural models. Findings – The results show that both perceived online privacy and security are positively associated with e-trust, whereas web design...
