... between chatbot identity disclosure and customers' feelings of disgust and perceived sincerity. Practical implications This study reveals the importance of chatbot identity disclosure for service companies. Managers should consider a chatbot's ability to handle service failures when deciding whether...

... in AI-generated corporate social responsibility (CSR) ads affects online brand engagement. Findings In Study 1, awareness of falsity in AI-generated CSR ads negatively impacts online brand engagement, with perceived sincerity mediating this relationship. Additionally, a higher level of CSR...