..., perceived entertainment, trust and perceived usefulness on consumers’ attitudes toward influencer ads and their urge to buy impulsively. Design/methodology/approach A questionnaire containing seven constructs was developed and distributed to participants using a convenient sample and snowball sampling...

.... The data were collected with purposive sampling and a total of 350 eligible responses were analyzed with partial least square structural equation modeling (PLS-SEM). Findings Cognitive absorption significantly influenced the perceptions of e-wallet apps (perceived ease of use and perceived usefulness...

...Chenglong Li; Hongxiu Li; Reima Suomi Purpose An empirical study investigated the antecedents to perceived usefulness (PU) and its consequences in the context of smoking cessation online health communities (OHCs). Design/methodology/approach To validate a research model for perceived...

...' intention to continually participate in s-commerce activities, namely, requesting and sharing commercial information. Grounded in the motivation theory, perceived usefulness and perceived enjoyment are identified in this study as the motives behind consumers' continued s-commerce intention. Given...

.... Totally, 11 hypotheses were formulated and statistically tested for their significance in context to the study. Confirmatory study was on the significant factors and a model has been proposed. Findings – The study finds that factors like perceived usefulness, perceived ease of use, system quality...