... Benefits Brand loyalty Business Consumer behavior Decision-making Human-computer interaction Perception User studies Value Mobile apps are integral to daily life, offering convenience for activities such as gaming, music, and bill payments (Chen et al., 2020). Despite widespread...

... digital environments, which highlights the need to investigate shifting user perceptions in metaverse-based esports (Dolata and Schwabe, 2023). Hence, a systematic analysis of public discourse becomes essential for uncovering how participants and observers regard Metaverse esports, including its social...

... for marketing, depending on the trust in online shopping malls. Moreover, the results of this study could aid in the development of an e‐commerce strategy using OCRs. Electronic commerce Consumers Perception Trust Internet Although OEAs have a primacy effect in a high‐trust environment, the lower...

... et al., 1998), reflect on itself, feed on itself, and respond to the past. © MCB UP Limited 2003 Advertising Gender Internet Perception Shopping User studies Each week, 102 million adults in the USA surf the Web, fueling online retail sales (Department of Commerce, 2002...

.... They lead to a more positive attitude toward Web advertising, which likely leads to more frequent Web purchasing and higher dollars spent on these purchases, suggesting marketers should consider consumer Web usage in their targeting efforts. Advertising Perception Internet User studies...