.... The findings provide valuable guidance for marketers and designers seeking to enhance user engagement and cultivate user-app relationships in a competitive mobile app market. Benefits Brand loyalty Business Consumer behavior Decision-making Human-computer interaction Perception User studies Value...

... Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Beliefs Attitudes Perception Qualitative research Metaverse esports refers to the intersection of the Metaverse, a collective virtual shared space, and esports, which involves competitive...

... for marketing, depending on the trust in online shopping malls. Moreover, the results of this study could aid in the development of an e‐commerce strategy using OCRs. Electronic commerce Consumers Perception Trust Internet Although OEAs have a primacy effect in a high‐trust environment, the lower...

... et al., 1998), reflect on itself, feed on itself, and respond to the past. © MCB UP Limited 2003 Advertising Gender Internet Perception Shopping User studies Each week, 102 million adults in the USA surf the Web, fueling online retail sales (Department of Commerce, 2002...

.... They lead to a more positive attitude toward Web advertising, which likely leads to more frequent Web purchasing and higher dollars spent on these purchases, suggesting marketers should consider consumer Web usage in their targeting efforts. Advertising Perception Internet User studies...