Skip to Main Content
Keywords: Personal-brand connection
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness

Available to Purchase
Manuela López, María Sicilia, Alberto Alejandro Moyeda-Carabaza
Journal: Internet Research
Internet Research (2017) 27 (1): 21–51.
https://doi.org/10.1108/IntR-12-2013-0258
Published: 06 February 2017
... community Identification Need for uniqueness Communal-brand connection Personal-brand connection From a social behaviour perspective, the need for affiliation is a basic motivation underlying social relationships (Brewer, 2012 ; Slotter et al., 2014). Individuals have a fundamental...
View article titled, Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness
Open the PDF for Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness in another window
Add to Citation Manager for Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal