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Keywords: Persuasion knowledge
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Journal Articles
Journal:
Internet Research
Internet Research (2022) 32 (7): 402–425.
Published: 05 December 2022
... of voice-and text-based virtual assistants. The authors argue for perceived human-likeness and cognitive load as underlying mechanisms that can explain why voice- and text-based assistants differ in their persuasive potential by suppressing the activation of consumers' persuasion knowledge. Design...
