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Keywords: Platform multihoming
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Journal Articles
Impact of O2O platform multihoming and vertical integration on performance of local service firms – a quantile regression approach
Available to Purchase
Journal:
Internet Research
Internet Research (2020) 30 (5): 1583–1610.
Published: 13 May 2020
... of platform multihoming on cinemas' performance; second, to examine the interaction impact of platform multihoming and vertical integration; third, to investigate how the influence of platform multihoming varies with cinemas' performance. Design/methodology/approach This study collects data from 1918...
