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Keywords: Political ideological incompatibility
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Journal Articles
Examining the motivations of sharing political deepfake videos: the role of political brand hate and moral consciousness
Available to Purchase
Journal:
Internet Research
Internet Research (2023) 33 (5): 1727–1749.
Published: 15 February 2023
... brand hate on irrational behavior that is intended to cause harm to the hated party. Further, it provides a novel perspective that individual moral consciousness may fuel the haters' desire to engage in anti-branding behavior. Political ideological incompatibility reflects ethical reasons for brand hate...
