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Keywords: Portals
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Journal Articles
Journal:
Internet Research
Internet Research (2007) 17 (4): 435–456.
Published: 21 August 2007
...Karl‐Heinz Rau Purpose This paper aims to give the reader an insight into the evolution of a fast‐growing and innovative Internet company by helping to understand the web portal business in Germany and to identify and assess strategies to transform an Internet portal to an Internet communications...
