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Keywords: Positive moods
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Journal Articles
Examining the mediating effect of positive moods on trust repair in e‐commerce
Available to Purchase
Journal:
Internet Research
Internet Research (2013) 23 (3): 355–371.
Published: 31 May 2013
... in trust repair on building positive moods within the context of e‐commerce. Design/methodology/approach The research model is tested using data collected from 513 active e‐shoppers. Structure equation modeling is employed to verify and validate the research model. Findings Results show...
