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Keywords: Power experience
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Journal Articles
Journal:
Internet Research
Internet Research (2026) 36 (4): 1447–1474.
Published: 17 April 2025
... for fostering parasocial interactions and consumers’ power experience but are currently underperforming. Parasocial interactions show high importance but low performance in driving deep structure usage. Practical implications Businesses should invest in developing more human-like, intelligent...
