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Keywords: Price decrease
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Journal Articles
Journal:
Internet Research
Internet Research (2016) 26 (4): 1001–1026.
Published: 01 August 2016
...’ reactions embedded in OPRs. Design/methodology/approach – An exploratory case study is conducted using OPRs added to the Kindle 2. By analyzing 6,714 OPRs, the authors examine how online consumers respond to two continual price decreases embedded in the observable (star rating and review depth...
