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Keywords: Price dispersion
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Journal Articles
Journal:
Internet Research
Internet Research (2013) 23 (3): 338–354.
Published: 31 May 2013
...Sunghun Chung Purpose The purpose of this study is to find the role of online informediaries on the perspective of price comparison and information aggregator. Specifically, the author wants to explain how the level of product involvement moderates the effect of price dispersion and product...
