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Keywords: Price premium
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Journal Articles
Journal:
Internet Research
Internet Research (2022) 32 (7): 228–259.
Published: 09 November 2021
... relationships between UX, brand attitudes and brand-related behavioral intentions in terms of purchase intention and price premiums. Explicit and implicit paths of human information processing are considered. Design/methodology/approach A sample of 266 respondents completed a web-based experiment under two...
