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Keywords: Pro-environmental behaviors
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Journal Articles
Journal:
Internet Research
Internet Research (2026) 36 (2): 551–571.
Published: 27 November 2025
...Calvin Wan; Peggy M. L. Ng Purpose This study integrates affordance theory and self-determination theory to examine how gamification affordances on consumer-to-consumer (C2C) secondary marketplace apps influence users' pro-environmental behaviors. Drawing on the concepts of warm glow and moral...
Includes: Supplementary data
