Keywords: Problematic human brand engagement
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Journal Articles

When social media facilitates the dark side of consumer–human brand relationships: an investigation into social media-induced sleep problems

Andreawan Honora, Maryam Memar Zadeh, Nicole Haggerty
Journal: Internet Research
Internet Research 1–21.
https://doi.org/10.1108/INTR-07-2023-0579
Published: 26 August 2025
.... Findings The results showed that stronger human brand attachment contributed to problematic human brand engagement on social media, which subsequently led to social media-induced sleep problems (i.e. poor social media sleep hygiene, problematic sleep and exhaustion). These effects were intensified...
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Includes: Supplementary data
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