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Keywords: Product affect
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Journal Articles
How tie strength influences purchasing intention in social recommendation: evidence from behavioral model and brain activity
Available to Purchase
Journal:
Internet Research
Internet Research (2024) 34 (6): 2123–2150.
Published: 13 February 2024
... and product affect mediate the effect of tie strength on purchase intention serially. EEG findings show that recommendations from weak tie strength elicit larger N100, N200 and P300 amplitudes than those from strong tie strength. These results imply that weak tie strength may motivate individuals to recruit...
