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Keywords: Product category
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Journal Articles
Measuring the effect of Chinese brand name syllable processing on consumer purchases
Available to Purchase
Journal:
Internet Research
Internet Research (2015) 25 (2): 150–168.
Published: 07 April 2015
...Ming-Chuan Pan; Chih-Ying Kuo; Ching-Ti Pan Purpose – The purpose of this paper is to examine consumer reactions to product categories, online seller reputation, and brand name syllables. Design/methodology/approach – This paper uses four experimental designs to explore the seller...
Journal Articles
Antecedent of purchase intention: online seller reputation, product category and surcharge
Available to Purchase
Journal:
Internet Research
Internet Research (2013) 23 (4): 507–522.
Published: 09 August 2013
...Ming‐Chuan Pan; Chih‐Ying Kuo; Ching‐Ti Pan; Wei Tu Purpose This paper aims to examine the antecedent of purchase intention: online seller reputation, product category and surcharge. Design/methodology/approach This paper uses five experimental designs to explore the seller reputation, product...
