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Keywords: Product preference
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Journal Articles
Journal:
Internet Research
Internet Research 1–22.
Published: 09 January 2026
.... However, the underlying mechanisms and boundary conditions through which these cues reduce SMA avoidance remain unclear. Drawing on construal level theory, this study investigates how social cues of varying relational distances mitigate SMA avoidance depending on product preference. Design/methodology...
Includes: Supplementary data
