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Keywords: Product-match
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Journal Articles
Gender of the online influencer and follower: the differential persuasive impact of homophily, attractiveness and product-match
Available to Purchase
Journal:
Internet Research
Internet Research (2023) 33 (2): 720–740.
Published: 13 June 2022
... gender, influencer physical attractiveness, influencer product-match and influencer-follower homophily on persuasiveness of influencer product promotions. Although the extant literature shows the persuasive impact of attractiveness, product-match, gender and homophily, less is known about...
