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Keywords: Profitability
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Journal Articles
Internet usage and competitive advantage: the impact of the Internet on an old economy industry in Spain
Available to Purchase
Journal:
Internet Research
Internet Research (2002) 12 (5): 391–401.
Published: 01 December 2002
..., profitability and market share. TCP/IP or the Internet are examples of the technology that is now available to help firms pursue their strategic aims. So far, however, their effects remain uncertain. In this paper we attempt to provide some evidence regarding the impact of the Internet on competitive advantage...
