... Limited 2022 Emerald Publishing Limited Licensed re-use rights only Social commerce community Social network ties Attachment theory Member attachment Community attachment Purchase behaviour Social commerce has received increasing and widespread attention from practical and academic...

... influencers have shown prominent effects on consumers in those social commerce platforms. This study, thus, aims to attempt to unravel the role of digital influencers in affecting consumer engagement and purchase behaviour in online social commerce communities. Design/methodology/approach A mixed approach...

... item types. This study extends the understanding of affective value of game items by applying mood management and selective exposure theories to explain the purchase intention of game items. Purchase behaviour Selective exposure Affective value Game items Mood management...