Keywords: Purchasing
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Journal Articles
Journal Articles
Internet Research (2010) 20 (1): 6–28.
Published: 02 February 2010
...Dayne Frost; Sigi Goode; Dennis Hart Purpose This study aims to explore whether collectivistic and individualistic users exhibit different e‐commerce loyalty and purchase intentions. Design/methodology/approach The paper operationalises Triandis' individuality and collectivism typology...
Journal Articles
Internet Research (1999) 9 (5): 372–382.
Published: 01 December 1999
... suggest that, while there is significant concern among Internet‐based consumers regarding the security of their purchasing activities, these are outweighed by the merits offered by the medium. The results also suggested a lack of awareness or understanding of the security technologies that are available...

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