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Keywords: Push-pull-mooring
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Journal Articles
Internet Research (2023) 33 (4): 1372–1398.
Published: 22 July 2022
... survival analysis Time availability Uses and gratifications Push-pull-mooring Over the past two decades, user-generated content (UGC) activities have reshaped the audience's role in the communication process. Users are enabled not only to receive but also to create information. Consequently, UGC...
Journal Articles
Internet Research (2021) 31 (1): 376–399.
Published: 06 October 2020
... conceptual model of the push-pull-mooring (PPM) framework and the status quo bias (SQB) perspective. Design/methodology/approach A self-administered survey was used to collect data, which are empirically tested using SmartPLS 3.0. Findings The push factor was found to have an insignificant effect...

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