... Licensed re-use rights only Esports Phygital Consumer experience Qualitative research Netnography Electronic sports, or esports, is an expanding global market, projected to grow more than fivefold from 2023 to 2032 (Market.us, 2024 , as cited in Statista). As a growing spectator sport...

... data, making it of substantial value to society, as well as practice and scholarship in this rarely researched domain. Beliefs Attitudes Perception Qualitative research Metaverse esports refers to the intersection of the Metaverse, a collective virtual shared space, and esports...

... at: nrananp@gmail.com 21 01 2023 12 09 2023 15 01 2024 16 01 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Data privacy Consumer vulnerability Transparency Control Qualitative research In the digital age...

...) Qualitative research Failure recovery strategy Customer–brand relationships Prior research suggests that social media encourages Internet users to produce user-generated content (UGC), which is material created and uploaded to the internet by marketing practitioners and non-professional Internet...

... Qualitative research eLearning knowledge quality Knowledge quality Student’s perspective The educational sector has taken a novel inclination toward the online learning in-line with the development in information technology. electronic-Learning (eLearning) is an “innovative approach to education...

... is based on a qualitative research methodology. The research methods are seven asynchronous virtual focus groups involving 126 intensive internet users over 17 days and 92 participants who maintained personal diaries of waiting on the internet over a nine‐week period. Findings A new definition...