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Keywords: Range theory
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Journal Articles
Journal:
Internet Research
Internet Research (2021) 31 (2): 635–653.
Published: 23 October 2020
...Ying-Feng Kuo; Cheng-Han Lin; Jian-Ren Hou Purpose Crowdfunding allows enterprises or individuals to collect funds from numerous other individuals. This study applies the anchoring effect and range theory in reward-based crowdfunding to explore how different pledge option designs affect...
