... and competition) in gamified green IT services use, from the perspectives of recognition and social overload. Design/methodology/approach An online survey is conducted to examine the research model using structural equation modeling with users of Ant Forest, which is an example of green IT services in China...

... to test both the measurement model and the structural model. A hierarchical multiple regression analysis was conducted to examine the interaction effects. Findings The findings show that three factors, namely, recognition, community identification and self-efficacy, had significant positive effects...