... popularity, drawing on the negativity bias and the emotion-as-social-information theories. Design/methodology/approach Using two samples from Reddit, this study employs negative binomial regression analysis to examine the hypothesized relationships. Findings The results demonstrate that negativity...

... of geopolitical tensions. Design/methodology/approach The structural communication features on Twitter and Reddit are explored using schema theory and the concept of social media platform schema. Comparisons are drawn with social network analysis and content analysis of communication dynamics surrounding...