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Keywords: Relationship strength
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Journal Articles
Journal:
Internet Research
Internet Research (2023) 33 (7): 19–45.
Published: 27 February 2023
...Clemens Hutzinger; Wolfgang J. Weitzl Purpose The purpose of this research is the exploration of online complainants' revenge based on their consumer-brand relationship strength and received webcare. The authors introduce inter-failures (i.e. the perceived number of earlier independent service...
Includes: Supplementary data
