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Keywords: Repairing trust
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Journal Articles
Examining the mediating effect of positive moods on trust repair in e‐commerce
Available to Purchase
Journal:
Internet Research
Internet Research (2013) 23 (3): 355–371.
Published: 31 May 2013
... that strategies for repairing trust are effective in building positive moods among consumers, while causes of negative events have a negative impact on consumer mood. Furthermore, positive moods significantly influence the rebuilding of consumer trust. This research demonstrates that positive mood is an important...
