Keywords: Repurchase intention
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Journal Articles
Internet Research (2024) 34 (7): 187–214.
Published: 15 September 2023
... corroborate that CE, in turn, drives customers' post-purchase (i.e. repurchase/eWOM) intention. Managerially, our findings can be used to develop more engaging s-commerce platforms. S-commerce Customer engagement (CE) Electronic word of mouth (eWOM) Repurchase intention Stimulus-organism-response...
Journal Articles
Journal Articles
Journal Articles

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