... the theoretical and empirical foundations of the topic. Originality/value This study synthesizes existing research through a systematic literature review. This allows the clarification of theoretical debates, the identification of key knowledge gaps, and the outlining of a research agenda on parasocial...

..., this study offers a new research agenda for the extant understanding of s-commerce, with the SC framework as the next frontier of the theoretical advancements and applications of s-commerce. RQ1. What is the state-of-the-art definition of social commerce? RQ2. What are the new...