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Keywords: Resource matching theory
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Journal Articles
Journal:
Internet Research
Internet Research (2018) 28 (2): 500–519.
Published: 04 April 2018
... Online retailing Consumer coproduction theory Resource matching theory Self-service parcel delivery The advancement of e-commerce, especially mobile commerce (m-commerce), provides flexible, convenient, personalized, and diverse choices in online shopping experience. M-commerce requires...
