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Keywords: Retail
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Journal Articles
Acceptance of the metaverse: a laboratory experiment on augmented and virtual reality shopping
Open Access
Journal:
Internet Research
Internet Research (2024) 34 (7): 82–117.
Published: 26 January 2024
...Nannan Xi; Juan Chen; Filipe Gama; Henry Korkeila; Juho Hamari Purpose In recent years, there has been significant interest in adopting XR (extended reality) technologies such as VR (virtual reality) and AR (augmented reality), particularly in retail. However, extending activities through reality...
Journal Articles
Tap here to power up! Mobile augmented reality for consumer empowerment
Available to Purchase
Journal:
Internet Research
Internet Research (2024) 34 (3): 960–993.
Published: 16 May 2023
... to downstream consumer-related outcomes (i.e., immersion, psychological ownership and stickiness to the retailer). Design/methodology/approach By conducting a questionnaire-based survey, 308 responses were collected, and the data were submitted to partial least square structural equation modeling (PLS-SEM...
Journal Articles
Using augmented reality for shopping: a framework for AR induced consumer behavior, literature review and future agenda
Available to Purchase
Journal:
Internet Research
Internet Research (2023) 33 (1): 242–279.
Published: 29 March 2022
... 04 01 2022 23 02 2022 27 02 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Augmented reality (AR) Shopping Consumer behavior E-commerce Retail 3D product presentation Metaverse With the development...
