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Keywords: Review helpfulness
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Journal Articles
Unlocking the power of multidimensional ratings: empirical analyses and designs from mediation models
Available to Purchase
Journal:
Internet Research
Internet Research (2025)
Published: 26 March 2025
...Yuqiu Wang; Maoxin Han; Kai Li Purpose Prior papers have not fully examined the relationship between multidimensional (MD) ratings and review helpfulness, which may limit the potential of MD ratings in mitigating information asymmetry. Thus, leveraging signaling theory and cued recall, we analyzed...
Includes: Supplementary data
Journal Articles
Is a most helpful eWOM review really helpful? The impact of conflicting aggregate valence and consumer’s goals on product attitude
Available to Purchase
Journal:
Internet Research
Internet Research (2016) 26 (4): 827–844.
Published: 01 August 2016
.... The students were randomly assigned according to a factorial design. All study sessions took place in computer labs in groups of 10-15. Subjects were separated from each other and asked to complete the experiment independently. eWOM Review helpfulness Valence Consumers’ goals Information congruity...
Journal Articles
The role of online product reviews on information adoption of new product development professionals
Available to Purchase
Journal:
Internet Research
Internet Research (2015) 25 (3): 435–452.
Published: 01 June 2015
... adoption New product developer Online product review Review helpfulness Title attractiveness © Emerald Group Publishing Limited 2015 Currently in the information technology (IT) industry, companies are launching new products more frequently than before, due to everlasting decreases...
