...) and pragmatic (redundant content) layers of reviews evoke consumer suspicion of AI involvement in review writing. We argue that perception of AI authorship diminishes evaluations of review helpfulness, primarily through eroding perceived authenticity. Three complementary studies validate our assertions...

...Yuqiu Wang; Maoxin Han; Kai Li Purpose Prior papers have not fully examined the relationship between multidimensional (MD) ratings and review helpfulness, which may limit the potential of MD ratings in mitigating information asymmetry. Thus, leveraging signaling theory and cued recall, we analyzed...

.... H1. The presence of a review voted as “the most helpful” will influence attitude toward the product in the direction of such review valence. © Emerald Group Publishing Limited 2016 eWOM Review helpfulness Valence Consumers’ goals Information congruity With the advent...

... Heuristic and systematic model Information adoption New product developer Online product review Review helpfulness Title attractiveness Currently in the information technology (IT) industry, companies are launching new products more frequently than before, due to everlasting decreases...