..., and emotional intensity at the beginning of a review. Moreover, the moderating roles of reviewer reputation and review sentiment are investigated. Design/methodology/approach The review sentiment of 144,982 online hotel reviews was computed at the sentence level by considering the presence of adverbs...

..., and life insurance services of 156 insurance companies were analyzed. Findings The results indicate that, since 2013, consumers have generally had more negative emotions than positive ones toward insurance services. The results also show that consumer review sentiment correlates positively and review...