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Keywords: Revisit intention
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Journal Articles
Unpacking active participation and customer loyalty in metaverse retailing: an integrated means-end chain and cognitive-affective system approach
Available to Purchase
Journal:
Internet Research
Internet Research 1–22.
Published: 17 June 2026
... to investigate a realization model that uncovers how MR scene attributes (i.e. design aesthetics and trialability) translate to downstream outcomes (i.e. active participation and revisit intention). Design/methodology/approach A survey collected 320 responses that were analyzed using partial least squares...
Includes: Supplementary data
