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Keywords: SERVQUAL
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Journal Articles
Service quality in cloud gaming: instrument development and validation
Available to Purchase
Journal:
Internet Research
Internet Research (2024) 34 (6): 2202–2231.
Published: 20 February 2024
... gaming Software as a service Service quality SERVQUAL Instrument development Scale development Cloud gaming, also known as gaming on demand or gaming as a service, is a new gaming mode that runs games on cloud servers. It allows sophisticated and large-scale games to be played on thin clients...
Journal Articles
The effect of channel quality inconsistency on the association between e‐service quality and customer relationships
Available to Purchase
Journal:
Internet Research
Internet Research (2011) 21 (4): 458–478.
Published: 12 August 2011
... Publishing Limited 2011 E‐service Quality inconsistency Quality management Supply chain management Channel management SERVQUAL Customer relationship Taiwan While traditional marketing activities have focused primarily on increasing market shares through mass marketing, recent trends...
