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Keywords: Sales agents
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Journal Articles
Journal:
Internet Research
Internet Research (2017) 27 (4): 858–884.
Published: 07 August 2017
...Estrella Díaz; David Martín-Consuegra; Águeda Esteban Purpose The purpose of this paper is to analyze perceptions of service cannibalization from sales agents when faced with increased online sales, and their consequences on the employee. The authors assess the effect of service cannibalization...
