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Keywords: Schema
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Journal Articles
Spillover effects from web to mobile payment services: The role of relevant schema and schematic fit
Journal:
Internet Research
Internet Research (2019) 29 (6): 1213–1232.
Published: 07 June 2019
... associated with the spillover effect: relevant schema and schematic fit. Cognitive trust and emotional trust in web payment are used to capture relevant schema, while perceived similarity and perceived business tie are proposed to denote schematic fit in the web-mobile payment extension context. Design...
