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Keywords: Search experience
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Journal Articles
Accurately or accidentally? Recommendation agent and search experience in over-the-top (OTT) services
Available to Purchase
Journal:
Internet Research
Internet Research (2021) 31 (2): 562–586.
Published: 26 October 2020
... agent values affect the users' search experience while using the OTT services and how it leads to continuous subscription. To address this gap, this study aims to examine recommendation agent values influencing search experience, which in turn affects decision satisfaction and continuance intention...
