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Keywords: Selectivity hypothesis theory
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Journal Articles
Does gender really matter? Exploring determinants behind consumers' intention to use contactless fitness services during the COVID-19 pandemic: a focus on health and fitness apps
Available to Purchase
Journal:
Internet Research
Internet Research (2023) 33 (1): 280–307.
Published: 18 March 2022
...-19-related lockdown. In addition, based on selectivity hypothesis theory (SHT), this study also explored how gender differences moderate the relationships between the determinants and consumers' behavioral intention. Design/methodology/approach A total of 613 respondents completed a self-reported...
