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Keywords: Self-control
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Journal Articles
Journal Articles
Internet Research (2015) 25 (5): 852–867.
Published: 05 October 2015
... consumption patterns, they may experience two different kinds of regret: content-based or monetary-based. The purpose of this paper is to propose that perceived self-control, defined as the extent to which people believe they can control their usage, plays a moderating role in the tariff-choice process...

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