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Keywords: Self-expressiveness
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Journal Articles
What’s love got to do with it? Place brand love and viral videos
Available to Purchase
Journal:
Internet Research
Internet Research (2020) 30 (1): 23–43.
Published: 04 October 2019
...), and an indirect effect on intention to share the place brand message. Self-expressiveness of the place brand message also seems to influence place brand love as well as intention to share the message. Research limitations/implications The role of self-related concepts and brand love to a place has theoretical...
