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Keywords: Semi-structured interviews
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Journal Articles
Journal:
Internet Research
Internet Research (2025) 35 (2): 882–911.
Published: 09 August 2024
.... Design/methodology/approach We conducted semi-structured interviews with 14 streamers and 26 viewers. Participants who were active on streaming platforms and had experience of multiple live streaming sessions were purposively identified. The thematic coding approach and NVivo 12 software were employed...
